Thursday, September 25, 2008

NDS & Wii Blamed for More Girl Gamers

This year saw an increase in girl gamers, according to market research firm the NPD Group.

Girls aged 9-12 are graduating from traditional toys to move on to computer and video gaming, detailed the report entitled Girl Power: Understanding This Important Consumer Segment. Not surprisingly, the growing numbers are attributed to casual games, which as we all know Nintendo Wii and DS has an abundance of.

There's a lesson for Sony and Microsoft. It's not all about the hardware!

[Via EDGE]


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